Printing & Design Tips

If you're confused about branding vs marketing, you're not alone. Branding establishes your company's identity and builds long-term recognition, while marketing promotes your products to drive sales. This article will discuss their main differences a…

Selecting the ideal brand typography is about more than good looks; it’s a key player in how your customers see and connect with your brand. Through proper font choices, a brand can tell its story, convey its values, and leave a lasting impression…

Sitting in on a real estate marketing meeting was never on my list of things to do. Until one day, I was shamed by my best friend Shawn into going. Looking back on the experience, I can say that it was truly an eye opener. The people were fr…

Each and every candidate puts forward a set of policies and values which represent their intentions if elected. The voters are seemingly voting based upon these policies and values. Skillfully optimized political campaigns target and influe…

Some of the most effective means of marketing your products to customers, even in today’s digital world, are direct mail solutions. The opportunity to create a lasting impression can be made if you deliver a strategic mailing that has a benefit or…

People usually associate marketing of business with only online means like email marketing and blogging. However, there are equally effective ways of marketing businesses with the aid of tangible items such as printed banners. It is a perfect mean…