Printing & Design Tips

When you create a logo or business card design for a company, you’ll have the choice between using vector and JPEG or Bitmap graphics. You should always, always use vector graphics when you can for anything professional like a logo or printed mate…

Pantone is, to put it simply, an American company that created an effective method of ensuring color match. Their name has become synonymous with this highly precise numbered color system. It’s so good, in fact, that it used in the majority of the…

Document Bleed is a concept in the printing world whereby you deliberately leave an element of your artwork or design (usually a picture) spilling over the edges of the document beyond the trim edge. When a document is prepared with bleed, it’s pr…

Think of all the business cards being exchanged during random encounters. No matter the situation, you aspire that your business card will leave a lasting impression and demarcate credibility and trustworthiness to your clients. Effec…

Postcards are often associated with keepsakes from our favorite vacations. Beautiful images and captivating words on postcards result in an apt representation of timeless memories. These features make postcards useful marketing tools. Direct…

A successful startup is only as good as its marketing strategy. If you provided the best service in the world, or sold the greatest product out there, but no one ever heard of it, can you call yourself a success? Of course not. Understandin…

Whether promoting an event, product or service, flyers can be effective at capturing attention and delivering your message to your ideal customer. However, all flyers are not created equal. Much of the success of the flyer rides on proper planning…

Have you ordered marketing materials and been disappointed that the black looks dull or more faded than your digital proof? This is a common frustration and it’s caused because the graphic designer chose ‘100K’ black in the design program. This is…

When anyone begins working in graphic design or gets acquainted with professional printing services, they most likely run into something they have never heard of before; CMYK. CMYK is a color profile mode used a lot in graphic designing, and…